Strategy is the process of understanding your brand and its objectives. It provides a roadmap that enables us to identify the most effective solution for your business challenges, putting you on course to achieving your goals.
The goal of a discovery session is to unearth as much detail as possible about your company, your consumers and the goals you want to achieve.
The session takes place as the first part of any brand project to set clear expectations and understand what the perfect outcome looks like.
A brand audit is a session for an existing company to understand what their current brand is offering, which aspects continue to be effective in the market and if the consumer or market has changed since the brand’s last update.
A brands’ position in the market is one of the single most important aspects of brand strategy The correct positioning enables a brand to differentiate its offering and build a competitive advantage in the marketplace.
To better connect with your audience you must first understand how they interact with your brand.
Mapping the journey from before the consumer knows about your brand through to them engaging with the service, identifying where consumers disconnect.
Having a unique voice when communicating is what builds trust with your consumers and helps them get more familiar with your brand. One of the best ways to do this is by creating clear and consistent messaging.
Knowing your tone of voice, tagline and messaging pillars gives your whole brand a communications rule-book so every member of your company knows what your unique voice sounds like.
Focus grouping is a research session used to review content with your audience at specific stages of the project.
Ensuring content is created with confidence in the knowledge the direction will resonate with your consumer.