Bloor International Enterprises were new to the Horse Racing game. Through the purchase of a racehorse and sponsorship of Jockey Martin Harley, they were ready to announce themselves onto the scene and wanted a powerful video to do just that.
Bloor International Enterprises
Content Strategy
Video Production
Aerial Imagery
Jordan Alexander
Bloor International Enterprises were new to the Horse Racing game. Through the purchase of a racehorse and sponsorship of Jockey Martin Harley, they were ready to announce themselves onto the scene and wanted a powerful video to do just that.
Bloor International Enterprises
Content Strategy
Video Production
Aerial Imagery
Jordan Alexander
In our pre-production strategy session with the BloorIE Team, a theme that kept coming up was ”Epic and Powerful”. We filmed on a cold early morning to capture the tough daily regime for both Jockey and Horse while ensuring the BloorIE branding was always visible for brand recognition and to highlight the sponsorship deal itself.
We used the key themes in our shot selection, filming dynamic close ups, adding an element of intrigue and mystery. The video built to an explosive sequence of a full gallop caught on the ground and from above on a drone for a breathtaking perspective.
The sound design was again driven by the key themes, we chose a soundtrack that captured the mood of a cold winters morning and culminated in an explosion of epicness (technical term!). The film was then distributed on Bloorie’s social media channels to launch their marketing campaign announcing the sponsorship deal.
Everview Creative,
Newmarket Business Centre,
341 Exning Road, Newmarket, Suffolk, CB8 0AT
P: 01638 501 368
E: info@everviewmedia.co.uk
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