Personal trainers and business coaches both have reputations within their respective communities, but how do we reinvent those perceptions to unite and bring credibility under one visual identity.
Ross Coaching
Visual Identity
Photography
Responsive Web Design
Social Media
Jordan Alexander
Personal trainers and business coaches both have reputations within their respective communities, but how do we reinvent those perceptions to unite and bring credibility under one visual identity.
Ross Coaching
Visual Identity
Photography
Responsive Web Design
Social Media
Jordan Alexander
From visiting the gym space we noticed a duality between the classic gym equipment and the classy decor. The space utilises rose gold plant pots, an artisan-style coffee machine and sophisticated warm grey walls.
We started by utilising the army rank chevron, both representing an upward arrow signifying improvement and success.
The chevron symbol also allowed us to nod to Ross’ time in the royal marine’s to help us convey his experience and build genuine trust in the brand & the visual identity. All of which is tied together with a warm grey and rich bronze to keep the colour palette classy.
With the visual identity realised, we produced an e-commerce website to tie in with his online coaching platform and managed a 3 month long social media campaign to launch the brand and build the brand awareness in the fitness community.
Everview Creative,
Newmarket Business Centre,
341 Exning Road, Newmarket, Suffolk, CB8 0AT
P: 01638 501 368
E: info@everviewmedia.co.uk
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